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People Watching TV Are Also Doing Other Things (Marketing Pilgrim)According to Nielsen, many people don't just watch TV, they are also using a mobile device to multitask. Mobile is no longer just for techies. 50% of us are walking around with smartphones and 20% of people in the U.S. who have a TV also have a tablet. That’s amazing. Even more amazing, 40% of Americans use their mobile device while they watch TV every day. Yes, that’s what they’re saying, every day. When you pull back to "at least once a month," the number more than doubles to 85%.
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